i've waited 1 year for The Lost Symbol to come out. dan brown's new book. but to my disappointment, the publisher decided to practice price discrimination by pricing the book at 48bucks. wth. so why is this price discrimination? 

firstly, lets classify the readers into two categories: the die hard fan and normal readers like me. for the fans, since they have waited so long, they are willing to pay more than 50 bucks to buy the book. however readers lyk me only price the book at only 20 bucks. so if the publisher had decided to sell it at 30 bucks, readers like me wont buy it and they will lose 20 bucks per fan who buys it. since a firm's aim is to profit maximise, they price discriminate by selling at 48 bucks, thus maximising producer's welfare. there is consumer's welfare of 2 bucks. after a few months, the publisher will lower the price to twenty bucks so as to capture the rest of the market to maximise total revenue by selling at 20 bucks. the publisher can be said to be either a monopoly or oligopoly, thus it can practice price discrimination.

clever shit.